中兴通讯RCS MaaP2.0助力运营商打造AI行业新生态

发表于 讨论求助 2020-10-24 13:59:51

近日,中兴通讯发布了RCS MaaP 2.0解决方案,并在2018 MWC巴塞展上演示了基于中兴通讯MaaP 2.0平台的端到端业务,助力运营商打造AI行业新生态。




消息即平台MaaP(Messaging as a Platform)是RCS UP2.0规范中的核心功能,是为全球移动运营商打造的下一代A2P消息开放平台。MaaP将RCS的高级消息传送功能与标准接口整合于聊天机器人(Chatbot)、插件(Plug in)和人工智能(AI)中,可为消费者打造更丰富的业务体验,未来将成为运营商A2P行业业务入口。


在本届巴塞展上,中兴通讯重点展示了基于MaaP的O2O订餐业务。订餐业务通过将人工智能与聊天机器人高效结合,可为用户提供7*24小时的客户服务;用户可通过引导菜单便捷地完成点餐、送餐等操作。同时,中兴通讯为第三方服务提供商提供定制化业务模板、HTML5 开发工具,帮助第三方服务提供商快速完成业务的开发与部署。   

   

中兴通讯MaaP 2.0解决方案致力于提供全球化、标准化、能力互通的下一代消息能力开放服务,使得开发者、第三方服务提供商通过单点接入即可服务全球用户。基于MaaP的聊天机器人具有广泛的应用场景,随着人工智能方案的进一步完善,未来可应用在银行、航空公司、铁路部门、餐饮、地面交通等众多行业及部门。


此外,中兴通讯还展示了基于RCS的一机多号业务和智慧家庭解决方案。一机多号业务可支持多个号码(如家庭号、工作号和个人号)的自由切换,有效保护用户隐私,提升用户通信体验,帮助运营商提升收益。智慧家庭解决方案以RCS为入口,现阶段提供的多方可视通讯业务,可实现移动屏和电视屏之间互动,清晰度最高可达1080p,可为用户带来稳定、高质、便捷的视频通信体验。


中兴通讯SDN/NFV首席科学家屠嘉顺表示:“根据GSMA的预测,2021年全球A2P消息市场规模将达到740亿美金。目前全球已有56家运营商宣布商用了RCS。同时有22家手机制造厂商宣布支持UP规范,产业链已经初具规模。中兴通讯已获得GSMA授予的全球RCS统一标准UP1.0认证,并积极推进up2.0认证。中兴通讯将继续致力于携手行业伙伴共同推动RCS产业链的不断发展。”

 


ZTE RCS MaaP 2.0 Solution Aims to Help    Operators Foster  New Ecosystem in the AI Industry



ZTE Corporation , a major international provider of telecommunications, enterprise and consumer technology solutions for the Mobile Internet, today released its RCS MaaP 2.0 solution and displayed end-to-end services based on its MaaP 2.0 platform at Mobile World Congress 2018 in Barcelona, Spain, aiming to help operators foster a new ecosystem in the AI industry.


MaaP (Messaging as a Platform) is a core function in RCS UP 2.0 specifications and is the next- generation A2P message opening platform for global mobile operators. It integrates the advanced message transmission function of RCS into Chatbot, Plug-in, and AI services to provide richer service experiences for consumers, and will be the business entrance to the A2P industry for operators. 


At MWC 2018, ZTE illustrated its MaaP-based O2O food ordering services, which efficiently integrated AI with Chatbot. Users can easily order and deliver food through the boot menu with 7/24-hour customer services. In the meantime, ZTE provides customized service templates and HTML5 development tools for third-party service providers to help them develop and deploy their respective services rapidly.


ZTE MaaP 2.0 solution is devoted to providing globalized and standardized next generation message capability opening services for third-party service providers to serve global customers via single-point access. In addition, the MaaP-based Chatbot has extensive application scenarios. With further improvement of its AI solution, Chatbot can be applied in multiple industries and departments such as banking, airline, railway, restaurant, and ground transportation.


Furthermore, ZTE showcased its RCS-based multi-ID service and smart home solution at MWC 2018. The multi-ID service can support switching multiple numbers freely, including family number, work number, and individual number, so as to protect users’ privacy, to promote users’ communication experience, and to help operators increase their revenues. The smart home solution with RCS as its entrance, at this stage, canprovide multi-party video communication services. With up to 1080P definition, it can realize interaction between mobile screens and TV screens tobring stable, high-quality and convenient video communication experiences for users. 


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